Precious Wedding: fair landing pages and RSVP flow
- Problem
- Every fair page started from scratch.
- What I did
- Built a reusable Wix kit, WhatsApp first.
- Outcome
- 82 RSVPs for Fair 4.0.See results
Overview
Precious Wedding’s website worked, but its fair landing pages didn’t carry the weight of a bridal decision. Each in-house fair needed a page that felt personal and romantic, and that still led every visitor to one next step: an RSVP or a WhatsApp enquiry.
Requirements and process
- Each in-house fair needed its own landing page, produced again for every fair without starting over.
- The page had to feel romantic enough for a bridal decision.
- Every visitor had to reach one action: RSVP for the fair, or message the sales team in a way they could trace back to the website.
Colour palette
- Crimson Red#911421event hero, primary CTA
- Light Greyish Beige#E6E0DDsection backgrounds
- Rose Taupe#856F74mobile menu
- White#FFFFFFsection and page backgrounds
Typography
- Cormorant Garamond Display: Heading
- Futura: Body text
References and wireframes
The Solution
Each fair used to start from scratch. On Wix, I built a reusable kit: Cormorant Garamond for display, Futura for body text, a beige and taupe palette with crimson reserved for the main CTA. Pages were assembled from fixed sections (hero, services, reviews, photo grid, CTA) and re-skinned per campaign, so a new fair page meant swapping imagery, dates and offers, not redesigning. Every page was designed for desktop and mobile and shipped with titles, meta descriptions and keywords set for search.
Feedback and iteration
| Feedback | Source | Response |
|---|---|---|
| Every fair starts from a blank page; nothing carries over between campaigns. | Marketing Manager | Built a section kit (hero, services, reviews, photo grid, CTA). Each fair page was the same kit re-skinned with new imagery, dates and offers. |
| “We want customers to engage with us directly so we know they came from the website.” | Marketing Manager, several rounds | Replaced the generic contact link with a Chat with us WhatsApp button that opens a pre-filled message naming where the visitor came from. |
| Most landing-page visitors click RSVP, not the WhatsApp button (25 RSVP clicks at the mid-campaign check). | Cloud Media (ad agency), June 2024 | Made Chat with us the primary CTA and reduced the number of RSVP buttons on the page. An RSVP click gave a name on a form; a WhatsApp enquiry gave sales a conversation, which is what the business asked for. |
| Make the January landing page more festive; lead with Chinese-costume photos. | Marketing Manager, Jan 2025 | Rebuilt the January hero around modern Chinese-costume photography (“Picture Perfect Wedding Moments”). |
| Blog: Recent Posts sit at the bottom, and the event posts are out of date. | Marketing Manager, Jan 2025 | Redesigned the blog layout and turned each fair into an event-highlights post with SEO titles and meta descriptions, maintained June 2024 – May 2025. |
RSVP flow
1. Chat with us. 2. WhatsApp, pre-filled: “I saw your page from Google Ads…” 3. RSVP form sent by sales. Editor view: 82 responses, Precious Wedding Fair 4.0, April 2025.
Visitors preferred the RSVP button, but a form click told sales nothing. I made Chat with us the main route, so every lead started as a conversation the team could trace to the website, and the RSVP form followed inside that chat.
In-house wedding fair
The fairs brought couples to Precious Wedding Emporium at IOI Mall Damansara (formerly Tropicana Gardens Mall) for gown trials, gown-rental promotions and offers. For each fair I designed the landing page and the RSVP flow, along with the print and screen campaign. The April 2025 Precious Wedding Fair 4.0 (25–27 April) promoted a lucky draw, a first look, destination weddings and an all-in-one-place offer.
Results
June 2024 - July 2025 · Wix Analytics; RSVP from Google Forms
82
RSVP form responses, Precious Wedding Fair 4.0, April 2025
55,728
site sessions
68%
of March 2025 sessions included the fair landing page (2,578 of 3,793)
86%
of sessions on mobile
What changed for the business
- One kit, many campaigns. The same section kit carried the June 2024, October 2024 and April 2025 fairs, the January 2025 festive page and the Destination Weddings campaign. Each new page was a content swap, not a redesign.
- Emotion with clarity. Editorial serif type and full-bleed couple photography carry the romance. One primary CTA per screen carries the action.
- Conversations, not clicks. Leads arrived on WhatsApp already tagged as coming from the website, and the April 2025 RSVP form collected 82 responses.
Reflection
Landing pages work when emotion and clarity share the same screen. The agency’s data showed visitors preferred clicking RSVP, but the business needed conversations, so I made WhatsApp the main route and moved RSVP inside the chat. I never measured whether that raised enquiries, because WhatsApp leads weren’t counted against page visits. Next time I would tag both CTAs with click events before launch, so the trade-off between an easy click and a real conversation shows up in numbers.