Malaysia Bridal Fashion Week
Overview
The first bridal fashion week in Malaysia, hosted by The Gown Atelier at Astana Hall, 25–27 July 2025. I designed and built the event website on Wix in two months: the schedule, registration flow, FAQ, sponsor wall and 23 designer pages, plus the email and social assets that drove guests to register.
One identity across every touchpoint
The MBFW wordmark, black-and-tan palette and smoke texture carried from the website to the Linktree, the registration cards and the 2026 sign-up page, so a guest arriving from Instagram, Xiaohongshu or email saw the same event.
The first registration card was a pre-launch “notify me” form. Once registration opened, it became a single RSVP button with a phone fallback, so the card asked for one action instead of three fields.
Wireframes and visual system
Early wireframes set the homepage order: event dates first, then four entry points (Schedule, Events, Register, Sponsors), then the brand roll-call. Sponsors and awards got their own page so partner logos never competed with registration.
Colour palette
Black for an evening runway, tan for every action, white for reading. One accent colour meant the RSVP button was always the brightest thing on screen.
- Runway Black#070707page backgrounds
- Tan#CA9E72every button and link
- White#FFFFFFbody text and reading surfaces
Typography
- Playfair Display: headings and wordmark
- Inter: body text
Answering the questions before they’re asked
Dates, hours and last entry sit in the first screen on mobile. The FAQ answers five questions: what MBFW is, when and where, who can attend, whether there’s a fee, and how to register.
Registration that matched capacity
The schedule card listed day one’s programme hour by hour. When opening-day seats filled, the banner switched to “25 July: Full. 26–27 July: Walk-ins open”, so late visitors were redirected rather than turned away.
23 designer pages, one template
Each designer got a page from the same template (name, collection imagery, profile), so adding a brand during the run-up was a content task rather than a design task. The site ranked first on Google for “bridal fashion week” in Malaysia (checked September 2026).
Built to be reused: MBFW 2.0
For the 2026 edition the site was restructured into MBFW 1.0 and 2.0 sections. The design system, About copy and visual language carried over unchanged, and the 2025 photography became the “Moments of MBFW 1.0” gallery.
Reaching brides where they already shop
An email campaign sent through Bridepay, Malaysia’s largest online wedding marketplace, to put MBFW in front of couples already planning a wedding. I designed two emails in the website’s palette, with one repeated action, Reserve Your Seat, linking to the same registration flow.
Reflection
Two months was enough to launch, not enough to instrument. Registrations ran through a Google Form shared across the website, Linktree and social, so I can’t separate how many guests came from the site itself. Next time I would give each channel its own form link or UTM tag before launch, so the website’s share of the guests is a number, not a guess.